We have a ton of news to share today, so lets take it step by step.
Social Driving is accelerating with more groups, more drivers and local media partners
Global Distribution of Wazers: Social Driving Hotspots
People want to connect on the road – it’s no fun to be alone out there – and with waze, people are given a convenient way to share really useful road information with one another.
Made using GeoCommons the awesome open map making tool and data exchange!
1.5 Million Drivers!
User growth accelerates as driving becomes more social
- 1 year to reach 500,000 users
- 6 months to grow from 500,000 to 1,000,000
- 3 months to grow from 1,000,000 to 1,500,000
4199 Social Driving Groups in 1st 30 days!
- 1691 USA
- 2508 International
- 70% Social Commute (Fellow commuters along your route)
- 5% BRC (Caravan to BurningMan)
- Interest (Share conditions with other swimmers, bikers etc)
- Others: LIfestyle, Company, University, media and mood like Comcast employees, Firefighters, Filipinos and Sexy While Driving
Types of Social Driving Groups by Number of Members. Explore.
Large groups around specific events
Long tail of specific commute routes
Social Driving Network by Group Type Explore.
The Next Logical Step- Custom Groups!
Groups have formed around specific media companies, car brands, smart-phones, music and destinations. We saw some of these brands even starting their own groups, so together we created Custom Groups. Our first two Custom Groups are for powerful local media brands; NBC2 and The Statesman. We teamed up with NBC2 in Southwest Florida and The Statesman in Austin to experiment with citizen traffic. Both companies have loyal followers who can benefit from sharing reports with one another and, as citizen traffic reporters, can help ensure they have the most up to date road reports. The special groups include branded icons, real-time group widget and more.
NBC2 in Florida just rolled out their custom group and is expected to generate more traffic and road reports. The bonus is additional brand engagement and community.
The Statesman is a large daily newspaper in Austin, TX who has already launched and is promoting their custom group. In a short time it has grown to over 100 users and is one of the largest groups.
NBC2 and The Statesman have been the perfect first partners. They are always looking for ways to innovate and we believe partnerships like these will fundamentally change the way in which traffic is reported, providing better coverage, plus a sense of community and participation – so if you’re in Southwest, FL or Austin, TX, come join the fun!