“Way to Go” has served us well over the last few years, but we’re ready for a new tagline, so we’re turning to you to see what you guys got for us…
We’ll be accepting your submissions March 1-11, after which, we’ll pick 10 finalists for the public to vote on. The winner will get a brand-spankin’-new iPad 2 (the one coming out on March 1!), and the 9 other finalists will get some fun waze goodie bags.
Timeline: Submission period March 1-11, Waze judging March 11-14, Public voting March 14-20, Winner announced on March 21!
So…how to get going on dreaming up waze’s next tagline?
- A good place to start is with product benefits – think about what waze does for you and fashion that into a little slogan.
- Or, think about what differentiates waze from the competition and use that idea as a base for your tagline.
- You can also focus on the ‘pain point’ of traffic, and how waze provides a solution, the way drivers collaborate together, or maybe think about what might compel others to check waze out if these few words were all that they knew about what we have to offer…
Whatever method you go with, make sure to keep the tone consistent with how we like to think of our brand: informal, friendly and (if we can be so bold…) terribly cute
Please note that there is only one entry, per Facebook profile, and that you should put the same text for both the ‘Title’ and ‘Tagline’ sections, however, we’ll only be looking at the ‘Tagline’ section.
A couple more tips:
- Try to communicate one simple idea, clearly
- Opt for just a few words – probably about 3-5, or so
- Make sure your submission is in English
Here are a few keywords to get your creative juices going:
Traffic, Navigation, Social, Collaboration, Fun, Crowdsourced, Useful, Road, Free, Travel, Commuting, Daily Driving, Route,GPS, Solution, Rerouted, Working together, Drivers, Community
To submit your tagline, click here. Good luck, you guys! Hope you come up with something great…
(Oh, and if you’re not familiar already, a tagline is a memorable slogan – usually made up from just a few words – that sums up the tone and premise of a brand or product, ie: Nike’s “Just do it”.)