Have an extra 16 minutes and four seconds to spare? You’ll definitely want to check our Di-Ann’s talk at Where 2.0 entitled “Game Mechanics and LBS: Crossing the LBS Chasm”. She details the different phases of Waze’s growth and how we use game mechanics to make our service better.  Di-Ann’s talk is a great peek ‘behind the curtain’ into not just our successes, but also a few fails. If you want some idea of what happens behind the scenes over here, it’s a great video to watch…