The findings came as a result of a report released by Onavo, an innovative startup that’s developed a data-compression app which saves users unnecessary data usage on their smartphones.
Onavo measured map usage across a sample set 100,000 U.S. iPhone users. According to TechCrunch:
Many apps including Microsoft’s Bing, MapQuest and Waze saw a 60 percent increase in daily active usage after Apple CEO Tim Cook apologized for glitches in the company’s new app.
Despite this uptick, the marketshare of these apps is so small that only one app saw a game-changing increase in marketshare. That was Waze, the crowd-sourced mapping app that helps users see traffic in real-time.
For those interested in saving on their data usage without changing the way they use their phone, Onavo uses data compression technology and analytics to help you get up to 5 times more from your data plan.