1 Million New Drivers Added in Six Weeks!
Yup, thank you for Wazing everyone!
Have you heard what went down in LA? Waze was used for congestion avoidance at a massive scale during Carmageddon, the potentially epic traffic jam caused by the 10 mile closure of the 405 in Los Angeles from July 15-17th. The widespread adoption of waze by broadcast media, government officials and citizens provided enormous validation and use of waze as a highly useful tool for avoiding traffic because it is real-time and crowd-sourced like no other solution. We crossed 5MM drivers, increased our LA waze community by 70% in one week, received coverage in every major daily in the US and did our first major US broadcast deal. The Waze/ABC-7 collaboration was a terrific success yielding real-time information for citizens, successful congestion avoidance and of course tons of new wazers.
Here is a 10 minute video which looks at the entire program from start to finish (which was only 4 weeks!!) It was an unprecedented citizen traffic program, which could only work with the scale of mobile devices, pervasiveness of smart phones and the waze community. This is a very special point in waze growth and development and we look forward to continuing to connect our cities and our citizens through social technology.