For anybody that hasn't noticed yet, google has added free traffic re-routing for all Android phones. http://www.engadget.com/2011/03/07/goog ... ic-re-rou/
I tried this the other day, and it works a lot better than waze. It doesn't crash and it actually routed me around the traffic, unlike waze, which took me right through the middle of it.
This makes me wonder what the future of Waze is and what its strengths are.
Waze uses a social gaming element that google lacks. This has been successfully used for concert promotions in the San Francisco area where users gather cookies to get points toward the concert tickets.
Waze is light on the data usage. This is great for people with limited data plans, but as data gets cheaper this advantage will subside rather quickly.
Waze has user groups throughout the world and has penetrated markets that Google may not focus as much on.
This last point I think is where waze should focus itself. Go after those smaller cities that Google has neglected and give them a whole product that beats or meets Google. Perhaps areas in India, or Africa. Instead of spreading all of your computer power across the entire world, focus it on a few strategic areas and update maps in a few hours, or instantaneously instead of the 24-72 hours like we are currently used to.
This is the bowling alley strategy as outlined in Geoffrey Moore's book, "Inside the Tornado".
Don't try to go up against Google in the US. Your chances of success are small.