Waze will no longer serve Ads starting September 1, 2023.

We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.

We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.


3 Insights retailers can use to meet shoppers where they’re going

Where and how people shop has never been more dynamic. But in a world full of disjointed opportunities – where loosened pandemic restrictions, murky near-term macroeconomic conditions and high consumer expectations for convenience converge – where do retailers even start?

This report will show – through exclusive insights from Waze and retail brand and agency leaders– where your shoppers are heading and how to meet them there.

  • Waze saw navigations to retail locations rise by 4.7% in the first quarter of 2022 YoY.

  • 78% of retail brand and agency leaders agree that in-person shopping drives lifetime value of customer loyalty.

Download the full report to access exclusive new insights and strategies that can help you drive profits in-store.

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