Waze will no longer serve Ads starting September 1, 2023.

We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.

We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.

Case study

3M partnered with Waze to drive back-to-school shoppers to key retail partners

3M is the innovative brand behind many of the products that help students succeed in the classroom. Recognizing a big opportunity during the back-to-school shopping season, 3M partnered with Waze to boost in-store traffic and drive awareness for its products, Post-it® and Scotch(™) Brand. 3M leveraged Waze to influence drivers to shop at retail locations that sell its products, including Target, Walgreens, and Walmart. This campaign didn’t just spread the word about 3M’s useful school supplies but also encouraged in-store visits.

Stocking up for the school year

As part of a busy back-to-school shopping season, 3M looked to drive awareness and in-store sales of its Post-it® and Scotch™ products at some of its key retail partners: Walgreens, Target, and Walmart.

An A+ partner in Waze

3M used ads on Waze to drive consumers to these retail locations during the back-to-school ramp-up period (the first three weeks in August). Takeover ads were used to help amplify 3M’s back-to-school messaging and drive navigations, Search to help consumers find their retail partners, and Pins to help drive awareness of where their products were sold.

The Waze partnership was integral to the success of our online to offline back to school campaign that drove consumers to the shelf all while increasing our brand awareness.
Jeni Wallraff, Shopper Marketing, 3M

Top of the class

Over the course of 3M’s back-to-school campaign, which used a combination of Takeovers, Pins, and Search on Waze, 3M reached 3.7M unique users, received 29.8M impressions, and drove 501K navigations to points of sale. Thanks to some crucial help from Waze, 3M aced the busy back-to-school season.

Get started

The Goal

Increase awareness for 3M products and drive store visits during the back-to-school shopping season.

The Approach

Partnered with Waze to launch Takeover Ads, Search Ads and Pins to amplify messaging and drive navigations

The Results

Reached 3.7M users while receiving 29.8M impressions and driving 501K visits to stores selling 3M products.


Get insights, data and inspiration in your inbox