Case Study

3M partnered with Waze to drive back-to-school shoppers to key retail partners

3M is the innovative brand behind many of the products that help students succeed in the classroom. Recognizing a big opportunity during the back-to-school shopping season, 3M partnered with Waze to boost in-store traffic and drive awareness for its products, Post-it® and Scotch(™) Brand. 3M leveraged Waze to influence drivers to shop at retail locations that sell its products, including Target, Walgreens, and Walmart. This campaign didn’t just spread the word about 3M’s useful school supplies but also encouraged in-store visits.

Stocking up for the school year

As part of a busy back-to-school shopping season, 3M looked to drive awareness and in-store sales of its Post-it® and Scotch™ products at some of its key retail partners: Walgreens, Target, and Walmart.

An A+ partner in Waze

3M used ads on Waze to drive consumers to these retail locations during the back-to-school ramp-up period (the first three weeks in August). Zero-Speed Takeover ads were used to help amplify 3M’s back-to-school messaging and drive navigations, Search to help consumers find their retail partners, and Pins to help drive awareness of where their products were sold.

The Waze partnership was integral to the success of our online to offline back to school campaign that drove consumers to the shelf all while increasing our brand awareness.
Jeni Wallraff, Shopper Marketing, 3M

Top of the class

Over the course of 3M’s back-to-school campaign, which used a combination of Zero-Speed Takeovers, Pins, and Search on Waze, 3M reached 3.7M unique users, received 29.8M impressions, and drove 501K navigations to points of sale. Thanks to some crucial help from Waze, 3M aced the busy back-to-school season.

The Goal

Increase awareness for 3M products and drive store visits during the back-to-school shopping season.

The Approach

Partnered with Waze to launch Takeover Ads, Search Ads and Pins to amplify messaging and drive navigations.

The Results

Reached 3.7M users while receiving 29.8M impressions and driving 501K visits to stores selling 3M products.

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