Waze will no longer serve Ads starting September 1, 2023.

We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.

We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.

Case study

Yes, Burger King really did deliver Whoppers to consumers stuck in traffic

It’s just a fact: nothing lifts your mood quite like a delicious burger. And no one needs a mood booster quite like a person stuck in a traffic jam. That’s why Burger King partnered with Waze for a groundbreaking campaign that delivered Whoppers directly to customers stuck in traffic — offering frustrated drivers the ultimate surprise-and-delight moment.

Promoting powerful delivery capabilities

Burger King wanted to increase delivery orders by promoting this capability in a novel and unexpected way using Waze.

Meet the traffic jam Whopper

By leveraging Waze’s insights on traffic and drivers’ real-time data, the delivery zones changed based on real-time traffic updates, making delivery available when a gridlock was identified within a 3 km radius from the brand’s restaurants. When a driver entered these zones, they’d receive Waze Takeover ads and push notifications inviting them to order a Whopper with a hands-free Voice-activated ordering feature. Meanwhile, Burger King dynamically adjusted their roadside billboard content, displaying information about the remaining time in traffic to order a Whopper as well as personalized updates about deliveries in progress.

Burger King delivers

In just one week, Burger King increased delivery orders by 63%, and the brand’s daily app download rate increased by 44X to become the number one fast food app in Mexico. Similar programs in Los Angeles, São Paulo, and Shanghai were planned following the campaign. Judging by the swift increase in orders, it’s clear Burger King’s Waze-powered campaign was delivering.

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The Goal

Increase delivery orders.

The Approach

Partner with Waze to detect drivers stuck in traffic and offer them a Whopper delivery.

The Results

Increased delivery orders by 63% and daily app download rate by 44X.


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