Waze is the world's largest community-based traffic and navigation app with over 140 million monthly active users worldwide.
Waze Category Trends provides access to a normalized, largely unfiltered sample of navigations from this community to help you understand the business categories consumers are navigating to with Waze.
It’s anonymized (no one is personally identified), categorized (determining the type of business) and aggregated (grouped together). This allows us to display category navigation trends in order to help you understand evolving consumer demand.
Frequently asked questions
What categories are included?
Categories where consumers can purchase goods or services are included. Municipal categories and those that do not provide consumer goods or services are not included.
Which locations are supported?
The United States, France, and Brazil are currently supported.
Will other countries be supported?
We are actively working to expand the list of countries we support.
Where does the data on the Waze Category Trends dashboard come from?
The information on this site is aggregated from navigations to businesses where consumers can purchase goods or services using the Waze navigation app.
How are you safeguarding user privacy in the source data?
This data is aggregated, anonymized, and indexed across many navigations. We implement a minimum threshold so that categories with low navigation volume won’t be included in our data.
No personally identifiable information, such as an individual’s identity, location, or movement, is available through this data.
What do the numbers represent in the Top Categories chart?
The top category values reflect the five most popular categories for a given time period. This is represented as a percentage out of the total navigations to consumer categories.
The comparison values are calculated by comparing the current time period selected versus the previous time period. For example, if the time period selected is the past 30 days, the previous 30 days will be used as the comparison period.
These numbers reflect normalized navigation data to make comparisons between categories easier. Navigations are normalized by the following process:
- Each data point is divided by the total navigations of the category, geography, and time range it represents to compare relative popularity.
- The resulting numbers are scaled on a range of 0 to 100 based on a category’s proportion to all navigations for the categories selected.
What do the percentage numbers represent in the Daily Distribution chart?
These numbers reflect the daily distribution of navigations for the selected categories and time period. The total distribution for each category will equal 100%.
What do the percentage numbers represent in the Hourly Distribution chart?
These numbers reflect the hourly distribution of navigations for the selected categories and time period. The total distribution for each category will equal 100%.
How often is the data updated?
The data is updated on a daily basis.