By 2026, it’s projected that 72% of drivers — or almost 3 or every 4 drivers — will drive connected vehicles. Mobility is expanding and evolving, and cars are becoming more like smartphones on wheels. For marketers, connected drivers represent a valuable audience that should be considered a strategic priority.
The connected driver is an early adopter and a dynamic consumer with a household income that exceeds $114,000 per year on average. Our latest report explores why marketers should build the connected car market into their strategies — and how they can get started expanding their reach to this important demographic.
Read now to learn about:
- The connected car market in 2023
- How the average advertiser can increase store visits by 5% within just one week
- The future opportunity of connected cars for marketers