A caffe latte is a delicious, indulgent way to get that morning caffeine boost. So naturally Danone wanted to spread the word about their new latte product, Alpro Caffè. The popular French food brand decided to take a unique data-driven approach and worked with Waze to increase brand awareness and promote navigations among millions of shoppers during a high-consumption period.
Meet Alpro Caffè
Danone’s new Alpro brand had a compelling sales pitch: it’s one of the few plant-based latte options on the market. Danone wanted to increase awareness for this exciting line of products and boost offline sales by reaching millions of consumers during a busy shopping period.
Joining forces with Waze
Waze provided Danone the exposure it was seeking for its new Alpro brand through a variety of ad formats. The campaign incorporated Pins to generate location awareness of where Alpro products were available, Search to promote navigations to point-of-sale locations, and Takeover ads to convince shoppers to choose Alpro before their purchases.
Waze raised brand awareness and drove physical foot traffic to petrol stations along the Italian highways. Getting our brand in front of drivers was paramount to the success of the product launch campaign.
Elisabetta Corazza, Head of Digital Marketing for Danone Italy
An immediate payoff
Danone’s campaign on Waze delivered more than 6M impressions to raise brand awareness, and generated 10K navigations to retailers, directly translating to sales. Thanks to a partnership with Waze, Danone successfully got their brand in front of drivers and let them know about an intriguing new line of products.
