Waze will no longer serve Ads starting September 1, 2023.

We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.

We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.

Case study

Light & Free yogurt launch increased Danone sales +6%

Waze helps over 12 million people in France get where they need to go. That’s why Paris-based food brand Danone wanted to leverage Waze's extensive French audience to promote its new Light & Free yogurt brand. Danone used a combination of Pin, Search, and Takeover ads on the Waze map to generate local awareness and increase offline sales by targeting on-the-go grocery shoppers.

A familiar brand with an all-new product

Danone, one of the world’s leading food and beverage companies, was looking to launch its Light & Free yogurt brand in its native country of France. The brand’s newest campaign aimed to increase awareness in order to drive offline sales.

Turning to Waze for help

Danone looked to Waze for help. Using Pins, Takeovers, and Search, Danoe implemented a campaign on the Waze map aimed at reaching Waze’s 12 million French users. The campaign leveraged strategic insights to target grocery shoppers and generate local awareness and sales.

We have always looked to influence customers as close to the moment of shopping as possible. Digital media has always been critical in reaching customers at this point. After a successful first test with Waze ads in 2016, we believed Waze would be the best partner to lean on to effectively reach our shopper audience for the launch of Danone Light & Free. The very positive impact this campaign had on in-store sales demonstrated once again the unique ability of the platform in synchronization with the other media we activated for this launch.
Mathieu Lacombe, Head of Digital & Media, Danone

The message resonates

By using a combination of Pins, Takeovers, and Search, Danone experienced a 6% sales lift in volume (verified by MarketingScan) advertising on Waze. The campaign also generated a 220% increase in recall over other Danone ads, and drove a 10% increase in navigations to points of sale where Light & Free yogurt could be purchased. Thanks to data-driven marketing, Danone was successful in spreading the word about the brand’s tasty new product.

Get started

The Goal

Increase brand awareness and drive offline sales for Danone’s new Light & Free yogurt.

The Approach

Target grocery shoppers around France using Waze Ads.

The Results

Increased sales by 6%, navigations to points of sale by 10% and ad recall by 220%.


Get insights, data and inspiration in your inbox