Waze will no longer serve Ads starting September 1, 2023.

We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.

We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.


Forrester: Retailers reach for consumers in the last mile, when they’re poised to act

When it comes to retail, customers have an abundance of choice; a drive down the highway reveals one shopping center after another, each trying to entice shoppers to pull over, browse, and make a purchase. To succeed, retailers must find effective ways to grab consumers’ attention while they are on the go.

Research from Forrester Consulting, commissioned by Waze, shows that marketers who can tap into on-the-go as an advertising context can better optimize the last mile of getting customers into stores, influencing customer behavior at a moment when they are poised to act.

Key findings

  • Retailers struggle to reach consumers at key moments of influence
    Three out of four retailers agree that their organizations struggle to reach their target audiences at influential moments.
  • Retailers are early adopters of digital out-of-home advertising, with investment poised to grow
    More than one-third of retailers already look to digital out-of-home to intercept consumers at critical opportunities.
  • Digital out-of-home delivers on marketing priorities.
    More than three-quarters of retail marketers expect or have already seen increased sales volume due to digital out-of-home advertising.

Download the full report to learn why global marketing leaders turn to digital out-of-home as a critical piece of their omnichannel strategy and why it’s become a leading category for advertising investment.

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