Waze will no longer serve Ads starting September 1, 2023.

We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.

We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.


Forrester: The cost savings and business benefits enabled by Waze

Forrester Consulting, in a study commissioned by Waze, conducted a panel of interviews with Waze Ads customers to learn the before and after financial impact of deploying Waze Ads. Their findings? Businesses who invest in Waze Ads see an immediate return on ad spend (ROAS) of 17:1.*

By adopting Waze Ads as part of their marketing mix, businesses see an increase in profits stemming from increases in foot traffic, conversion rate, and average order value.

See how Waze Ads drives significant business value

In this report, learn how Waze Ads helps increase sales and profit by:

  • Driving an 8%* increase in visits to business locations
    With Pins, Search, and Takeovers, and ad activation based on both radius and frequency, Waze ads are effective in reaching the interviewed companies’ target audiences closer to the point of decision making, making it more likely consumers will decide to navigate to their stores.
  • Delivering gains in conversion rate and average order value
    Interviewed organizations pointed out that consumers directed to stores from Waze ads had a 13%* higher conversion rate than average, and 7%* higher average order value, given the ability to target key demographics at key points in time.
  • Improving customer lifetime value and brand loyalty
    In addition to the quantifiable benefits, Forrester expects there to be a corresponding impact on customer lifetime value and brand loyalty due to the increases in store visits, conversion rate, and average order value from partnering with Waze.

Download the full report to learn about the business benefits you can achieve with Waze Ads.

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* Forrester's model organization used to estimate these results is a global organization whose advertisers use out-of-home and traditional media to drive traffic to their stores. The results are not an offer, guarantee, or a price quote from Waze.


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