Case Study

In a competitive market, Waze is helps real estate agents boost awareness

For New York-based real estate brokerage Daniel Gale Sotheby's International Realty, building connections between real estate agents and potential buyers is crucial — and many of these connections start at open houses. Still, finding a way to make their open houses stand out in a busy market isn’t always easy, which is why the brokerage wanted to partner with Waze to increase open house visits, encourage agents to hold more open houses and help more buyers find just the right home.

Helping more buyers spot their dream home

Daniel Gale Sotheby's International Realty looks for marketing strategies that empower their sellers and their potential buyers. That’s why Daniel Gale was looking for a creative way to boost open house attendance and increase excitement for agents to hold more open houses. Additionally, the brokerage hoped to assert themselves as a marketing leader in their region

Reaching potential buyers with Waze

To reach these goals and drive more open house visits, Daniel Gale Sotheby's International Realty used a combination of Pins, Takeovers and Search ads. These methods worked together to create digital “For Sale” signs that helped spread the word about nearby open houses — and hopefully increase consumer attendance, especially among potential homebuyers who don’t pass by those physical “For Sale” signs regularly.

We were having our first open house for the listing and We were so surprised to have over a dozen people actually come through on a private gated road. Fortunately for us the last buyer to arrive through Waze put in an offer and proceeded to contract and successfully closed on the property. We received about 10,000 hits that day and were very grateful for the exposure.
Ellen Zipes, Real Estate Agent, Daniel Gale Sotheby's International Realty

A home run

A partnership with Waze and HomeSpotter immediately paid off for the real estate agents at Daniel Gale Sotheby's International Realty. The campaign drove 704 navigations, 6.9M impressions and 8.9K clicks. Pins were a particularly fruitful part of the campaign, leading to 6.5M of the 6.9M total impressions. HomeSpotter makes advertising simple for Daniel Gale. The platform even allows the flexibility for agents to add or cancel an Open House at the last minute as needed -- a frequent occurrence in the space. And thanks to help from Waze Ads, more potential customers are buying what Daniel Gale Sotheby's International Realty is selling.

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The Goal

Increase consumer attendance at open houses and encourage agents to hold more open houses.

The Approach

Used branded Pins, Takeover, and Search ads to create digital “For Sale” signs and connect with Waze drivers.

The Results

Increased visits to open houses with over 150 navigations and a navigation rate of 14%.

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