Waze will no longer serve Ads starting September 1, 2023.

We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.

We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.


How to create your next Waze Ads campaign

With Waze Ads, it takes just minutes to create a new ad campaign that grabs the attention of nearby drivers and puts them on the road to becoming your customers. Through your Waze Ads account, it’s easy to select your marketing goal, design your ad, set your budget, choose where to reach your customers, and preview your ad before it goes live.

Watch the video below to learn:

  • The five key steps to crafting an impactful Waze Ads campaign.
  • How to design your ad to catch users’ attention.
  • Tips for setting your campaign’s time and budget parameters.

Want to get the most out of your ad campaign? Check out our five-point checklist for creating great ads.

Want to understand the true power of Waze Ads? Learn about the three ways Waze Ads supercharges your advertising.

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