Waze will no longer serve Ads starting September 1, 2023.

We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.

We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.

Infographic

Infographic: The marketer's guide to the Third Space, your car

Is there a critical piece missing from your omnichannel buying experience? As mobility rapidly changes, a third space—your customers’ cars—has emerged as an untapped opportunity to reach on-the-go consumers and nudge them towards purchase.

This infographic breaks down what your brand needs to know to use drive time to your advantage. You’ll learn about the value of in-car advertising and the three best practices to sway in-car audiences, and will gain valuable insights into how to reach consumers as they’re making split-second buying and navigation decisions, including:

Consumers spend an average of 13.3 hours in the car each week—and 60% of them are driving a connected car (projected to be virtually all by 2025)
In-car payments are expected to grow to $4 billion by 2026
45% of surveyed consumers said they’d like reminders to buy something later, when they’re not driving

Download the infographic here to optimize your marketing strategy.