Waze will no longer serve Ads starting September 1, 2023.

We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.

We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.


Infographic: Meet shoppers where they're going

In our latest infographic, explore the advantages that come with offering an in-store shopping experience that e-commerce can’t duplicate and learn how companies have found omnichannel success by advertising in-car on Waze. Ads on Waze influence behavior at the moment consumers are most likely to act, and can provide consumers with turn-by-turn directions directly  to store locations

Explore unique insights such as: meet them there.

  • Waze saw navigations to retail locations rise by 4.7% in the first quarter of 2022 YoY.
  • 78% of retail brand and agency leaders agree that in-person shopping drives lifetime value of customer loyalty.

Download the infographic to optimize your retail marketing strategy.

Download PDF

Want to learn more?

Download the full report and watch the webinar to access the trends and strategies from this infographic.


Get insights, data and inspiration in your inbox