Waze will no longer serve Ads starting September 1, 2023.

We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.

We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.

Case study

French grocer, Intermarché, broke ground by making the radio clickable

To reach drivers on the go in France, popular French grocery brand Intermarché partnered with Waze to “make the radio clickable.” These unique Waze-powered ads complemented the brand’s radio spots, encouraging drivers to visit Intermarché’s chain of gas stations. Waze Ads, paired with traditional radio ads, provided turn by turn directions, making the radio ads actionable and encouraging drivers to fuel up with Intermarché.

Intermarché and Waze turn the radio clickable

Intermarché wanted to “turn the radio clickable” — which meant pairing ads on Waze with the brand's radio spots. This strategy would help Intermarché reach Wazers on the go, boost brand awareness, and increase store visits.

French drivers tune into Intermarché

Waze partnered with Intermarché to help launch a high-visibility DayBlast campaign of ads on the Waze map that complemented the brand’s radio spots targeting drivers throughout France.

To capture the consumer in these moments of mobility, activating ads on Waze  complementary to radio campaigns creates a marketing sounding board and promotes attention via an experience combining hearing and sight, two essential senses in media.
Christelle Lolivier, Consulting Director, Zenith

Waze fuels a successful campaign

Waze drove +154% ad recall, generated 5.5M impressions, and reached ~1.6M unique Wazers with the campaign. There were 80 daily spots on 12 terrestrial radio stations mentioning Waze. By turning the radio clickable, Intermarché found an innovative way to reach potential customers on the roads of France.

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The Goal

Boost brand awareness and increase store visits.

The Approach

Launch a high-visibility DayBlast campaign on Waze to complement the brand’s radio spots.

The Results

Increased ad recall by 154% while generating 5.5M impressions and reaching 1.6M unique Wazers.


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