Waze will no longer serve Ads starting September 1, 2023.

We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.

We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.

Case study

Ken’s Carpets & Flooring connected with local drivers as they passed the store

Ken’s Carpets and Flooring is a local favorite thanks to its large selection of high-end area rugs, wall-to-wall wools, and synthetics. Located on a busy street, Ken’s Carpets and Flooring wanted a way to connect with this high volume of potential customers. The brand partnered with Waze to reach these drivers as they pass the store and encourage visits.

Lots of traffic, lots of opportunity

Ken’s Carpets and Flooring aimed to attract nearby drivers on a busy street to its location, raising brand awareness and in-store visits amongst customers and potential customers who may otherwise not have known about Ken’s Carpets’ location and products.

Helping Ken’s Carpets stand out

Ken’s Carpets and Flooring turned to Waze for the impactful, visual solution that Pins provide.These branded pins, simple yet effective, encouraged potential customers in the nearby area into Ken’s Carpets with visual cues, including the brand’s logo — catching the attention of passersby who might not have seen the storefront otherwise.

I love the way Waze contributes to my business; it’s economical and it’s really efficient. The app is working constantly for me. I love the way Waze is promoting my business, and it’s working.
Ken Walpole, Owner, Ken’s Carpets

Turning passersby into happy customers

Ken's Carpets and Flooring saw over 400K impressions for its ads and appeared within Search more than 11K times over a three-month period. The store owner even heard from customers who had driven to Ken’s Carpets in search of their product simply because they saw their ads on Waze. With some help from Waze Ads, Ken’s Carpets is turning their high-traffic location into a winning opportunity.

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The Goal

Raise brand awareness and in-store visits among drivers who pass by Ken’s Carpets.

The Approach

Partnered with Waze to launch Pins aimed at catching the attention of passing drivers.

The Results

Generated over 400K impressions for its ads and appeared within Search more than 11K times over a three-month period.


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