Case Study

Waze Ads turned nearby drivers into Kung Fu Tea customers

Kung Fu Tea is more than just America’s number one bubble tea brand — it’s also a company that prides itself on innovative, forward-thinking marketing. That’s why Kung Fu Tea decided to partner with Waze to attract nearby drivers. When National Bubble Tea Day rolled around on April 30, the brand had the perfect opportunity to leverage Waze Ads in order to generate brand awareness and drive customers to its locations.

An inventive brand with a refreshing product

Kung Fu Tea wanted to increase brand awareness and drive foot traffic to its stores, especially leading up to and on National Bubble Tea Day.

Innovating with Waze Ads

Recognizing that Waze knows how to reach a wide audience of drivers, Kung Fu looked to Waze to reach customers on the go. Seeing Waze Ads as an innovative platform to generate awareness for its store locations, Kung Fu Tea felt that Waze Ads aligned with its brand values of being “fresh, innovative, and fearless.” With this alignment in mind, Kung Fu Tea leveraged Waze Pins, Search, and Zero-Speed Takeover ad units for 15+ locations, targeting nearby drivers and emphasizing National Bubble Tea Day in its creative.

Waze helps us to put our brand on the map and exposes us to a large amount of users in a short time. On average, we see 40 navigations per month and that directly translates to sales.
Mai Shi, Marketing Manager, Kung Fu Tea

Bubble tea lovers rejoice

Kung Fu Tea saw 350K impressions and 5,500 drivers navigating via Waze Ads to 16 Kung Fu Tea locations over a three-month period. Thanks to this Waze-powered campaign, plenty of consumers celebrated National Bubble Tea Day with a refreshing treat.

The Goal

Increase brand awareness and drive foot traffic to stores.

The Approach

Leveraged Waze Pins, Search, and Zero-Speed Takeover ad units for 15+ locations, targeting nearby drivers and emphasizing National Bubble Tea Day in its messaging.

The Results

Generated 350K impressions and 5,500 drives to Kung Fu Tea locations over a three-month period.

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