Waze will no longer serve Ads starting September 1, 2023.

We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.

We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.


Learn how to navigate your Waze Ads account

Your Waze Ads account is your home for managing your ad campaigns. It’s where you’ll get a summary of the most important campaign information, like how many users have seen your ads and interacted with them. You can also set up new campaigns or make changes to existing ones, select your marketing goals, set your budget, and more.

Watch the video below to learn about:

  • Navigating key pages and tabs in your account dashboard.
  • Where to find important campaign metrics.
  • The basics of creating and making changes to campaigns.

Want to learn more? Download our guide to your Waze Ads account for an in-depth look at the features you’ll use most.

Got the hang of your Waze Ads account? Now, learn how to track your performance.

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