With over 80% of retail sales projected to take place in-store through 2026, the data is clear: in-store shopping continues to dominate retail. If brands want to stay competitive, they need to put in-store shopping at the center of their marketing strategies.
In this report, discover why making strategic investments in omnichannel marketing is key for retailers who hope to succeed in 2023 – and beyond. Based on survey feedback from retail industry brand and agency leaders, Waze first-party data, and more, we explore how retailers can respond to new consumer behaviors to drive brick-and-mortar retail traffic and brand growth.
Read now to learn about:
- The role of physical storefronts as visits to brick-and-mortar locations are up 7% YOY
- The high value in-store customer
- How to reach on-the-go consumers
