Case study

Real estate ads on Waze helped Homesnap agents stand out

Today, there are over 2 million real estate agents in the United States. That’s some serious competition! In the world of real estate, ads are a valuable tool to share information about the services you offer or the homes you're trying to sell.

Pins on Waze alerting potential buyers to open houses help Homesnap agents stand out to their potential seller leads, and lend a big assist when it comes to both real estate marketing and advertising homes for sale.

Helping sellers advertise homes for sale in a firece real estate market

Today’s real estate agents need more than just “For Sale” signs when advertising an open house.

That’s why Homesnap was looking to increase visibility of homes on the market and open houses to potential buyers, as well as increase the listing pool for agents.

As Tony Zowd, a Coldwell Banker agent put it,

“Waze is the best way to market in rural areas or any quiet street. Yard signs are the #3 way people find homes. On dead ends or Cul-de-sacs, there is no drive-by traffic so by having a virtual sign, it extends our reach to market and captures more audiences.”

Waze advertises open houses on the map

In order to make their homes more visible to potential buyers and supercharge their real estate advertising, Homesnap partnered with Waze.

This campaign served hyper-local Pins to notify drivers of available homes and open houses in the area.

Homesnap leveraged Waze in an always-on capacity to advertise homes for sale and prompt drivers to navigate to check them out.

One of the best parts of my listing presentations is that I advertise on Waze. Clients are most impressed that their listing will be advertised on the #1 GPS app. This helps me stand out from the competition as an agent that leaves no stone unturned… Waze drives traffic to the listings, especially Open Houses, thanks to ads shown to every driver at the closest red lights.

Tony Zowd, Realtor, Homesnap, Integrity Plus Network of Coldwell Banker

Further, as one Principal Software Engineer at Homesnap adds, “We found the Waze API to be modern and intuitive, with robust documentation that enabled our development team to execute with little fuss.” 

Homesnap hits a real estate advertising home run

The results of this partnership with Waze were felt almost immediately.

Homesnap’s campaign on Waze has generated 230K Pin impressions and more than 350 navigations, on average, per month.

Thanks to Waze’s Pins, Homesnap helped their real estate agents outpace the competition.

Waze x Homesnap case study video transcript


There are over two million real estate agents like me in the US today. It’s serious competition for both selling and renting property across the country.

And still it’s incredible how much opportunity is out there with new tech tools at our disposal now we are living an ongoing revolution in this business.

This is what challenges me - and also what moves me.


Homesnap has been playing a central role in the reshaping of the real estate business through technology. We are the industry's national search portal and we have successfully run millions of ads for agents across the country, that sell houses faster and for more money.

We make it simple to find homes with unique features that refine home search, and we know how to maximize visuals to create ads that truly stand out to homebuyers and sellers.


By being a Waze Ads Channel Partner, we are able to offer even more features from this fantastic platform to agents and make potential buyers drive precisely to whatever listings appeal the most to them.

Waze Ads have brought us fantastic results month after month with the largest growth in usage numbers we’ve seen from any real estate marketing channel, including stalwarts like Facebook, Instagram and Google.


Homesnap automates the Waze ad buying process, so we, agents, don’t have to create ads from scratch or need to master digital marketing targeting and optimization techniques. It’s all very straight forward.

Waze has this unique capacity to showcase available properties near drivers while they are on-the-go. And then navigate potential clients precisely to check them out.


The results of this partnership with Waze were felt immediately. Thanks to Waze’s Pins, we were able to help our agents outpace the competition.


I was able to broaden my connections at a much faster pace and that resulted in a constant increase in the number and quality of leads. I never had so many visits to open houses in my area.


Being a Waze Ads Channel Partner put us in an even more relevant position in this competitive business. Not only us, but agents and their clients are extremely happy with this tool because it’s like putting a billboard with your brand and listing inside every car. And we are pretty sure there is much more ahead.

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The Goal

Supercharge real estate marketing strategy by increasing visibility of on-the-market homes, traffic to open houses, and the listing pool for agents.

The Approach

Partnered with Waze to serve hyper-local pins that let drivers know about nearby available homes and open houses.

The Results

Generated 230K Pin impressions and more than 350 navigations, on average, per month from this Waze-powered campaign.


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