Waze will no longer serve Ads starting September 1, 2023.

We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.

We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.


How in-car advertising fuels retail growth

As customers adapt to the new normal, retail retains its edge. To reach customers ready to spend in-store, brands need to harness the power of in-car advertising. With a trending shift away from public transportation and an uptick in personal vehicles, in-car advertising can now reach even more consumers during key moments, when they are ready to stop and shop en route.

Marketing strategies for the new normal

In this report, discover ways to maximize in-car opportunities for in-store sales:

  • Align marketing investments with consumer behavior: 90% of retail revenue stems from in-store, while only 40% of current campaigns are aimed at driving customers to stores.
  • Increase the impact of your messaging in the moment of decision-making: 30% of in-store shopping is historically unplanned, meaning that outreach to on-the-go customers can drive greater influence.
  • Future-proof your marketing strategy: 78% of purchases are expected to still be made in-store by 2024.

Download the full report to explore the latest research on consumer behavior, and learn how you can direct your marketing efforts toward driving customers — with an intent to purchase — into your store as the world starts moving again.

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