A pandemic that threatened the restaurant industry pushed owners and marketers to adapt and think outside the box in terms of service and marketing. New trends, such as curbside pickup and online ordering, emerged, and the numbers did not disappoint. Customers stayed satiated and healthy, and businesses stayed afloat.
In this on-demand webinar, Waze restaurant lead, Mike Wilson, is joined by Andy Rebhun, Vice President of Digital at El Pollo Loco, and Kyle Wright, Digital Marketing Manager at Pei Wei, for a virtual discussion on how restaurants can:
- Reimagine the restaurant footprint, such as curbside pickup and drive-thru service.
- Utilize technology for ease of ordering and pickup through apps and digital loyalty programs.
- Market with creative messaging, including expanded dayparts.