Case Study

SulAmérica wanted to provide a service with this campaign, and they delivered

While Waze is committed to getting drivers to their destinations efficiently, SulAmérica’s job is making sure they get there safely. That’s why SulAmérica, Brazil’s largest insurance company, partnered with Waze to cross-match data from millions of users at both companies and make streets safer for everyone. This program, called SulAmérica Citywatch, mapped out thousands of locations with high numbers of incidents throughout Brazil’s major cities, then sent Wazers alerts to ensure they navigated these areas safely.

Safety comes first for SulAmérica

SulAmérica wanted to raise awareness of its driver safety data and spread the message that the fastest route is not always the safest.

Stopping incidents before they happen

The Citywatch program, sponsored by SulAmérica, mapped out thousands of locations with high numbers of incidents throughout Brazil’s major cities, including car thefts, accidents with pedestrians, dangerous intersections, accidents in bike lanes, and many more. This information was used to send geo-targeted alerts to Waze users before they get into trouble.

An ambitious partnership pays off

SulAmérica used the 23M impressions it gained from the campaign not to advertise products, but to make drivers safer. Thanks to this ambitious partnership with Waze, ad recall numbers were 433% higher than the average Waze Ads campaign.

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The Goal

Raise awareness for the brand’s driver safety data.

The Approach

Mapped out locations with high numbers of incidents and sent Wazers geo-targeted alerts when entering these areas.

The Results

Generated 23M impressions and ad recall figures 433% than the average Waze Ads campaign.

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