Report

The UK marketer’s guide to the Third Space

Whether at home or in the office, we live in an age of perpetual virtual assistance. The one place where we’re (mostly) unplugged? The car. But that’s changing, too.

With the emergence of connected experiences in transit, automation breakthroughs and a greater focus on cars of the future as dwell spaces, the car is looking a lot different to marketers.

This report will show – through exclusive insights from Waze and brand and agency leaders – how brands can capitalise on this significant opportunity in a way that provides a genuine value exchange.

  • Waze saw a 27% increase in both the number of drives and kilometers driven in the first quarter of 2022 compared to the same period a year prior.
  • UK drivers spend a total of 134 hours (almost six days) commuting to work, over the course of a typical year, according to research.
  • Connected cars are just hitting their inflection point: More than two-thirds of new cars registered in the UK are connected, and that number will rise year-on-year until 2026 when 100 percent of new cars sold in the UK will be connected.

Download the full playbook to access new insights and strategies that can help you navigate the road ahead.

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