Waze will no longer serve Ads starting September 1, 2023.

We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.

We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.

Report

The UK marketer’s guide to the Third Space

Whether at home or in the office, we live in an age of perpetual virtual assistance. The one place where we’re (mostly) unplugged? The car. But that’s changing, too.

With the emergence of connected experiences in transit, automation breakthroughs and a greater focus on cars of the future as dwell spaces, the car is looking a lot different to marketers.

This report will show – through exclusive insights from Waze and brand and agency leaders – how brands can capitalise on this significant opportunity in a way that provides a genuine value exchange.

Waze saw a 27% increase in both the number of drives and kilometers driven in the first quarter of 2022 compared to the same period a year prior.
UK drivers spend a total of 134 hours (almost six days) commuting to work, over the course of a typical year, according to research.
Connected cars are just hitting their inflection point: More than two-thirds of new cars registered in the UK are connected, and that number will rise year-on-year until 2026 when 100 percent of new cars sold in the UK will be connected.

Download the full playbook to access new insights and strategies that can help you navigate the road ahead.