Waze will no longer serve Ads starting September 1, 2023.

We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.

We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.


Tracking the performance of your Waze Ads campaign

How well is your ad campaign performing? Being able to track ad performance can help you make important decisions about your campaigns. On Waze Ads, it’s easy to see how users are responding to your campaigns through your Waze Ads account.

In this video below, you’ll learn about the metrics that matter most:

  • Impressions
  • Engagements

Want to learn more? Download our guide to Waze Ads performance metrics.

Which ad formats will you choose for your Waze Ads campaigns? Learn more about the four different formats here!

Download PDF


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