Waze will no longer serve Ads starting September 1, 2023.

We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.

We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.

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Webinar: Boosting restaurant visits in light of changing driver behavior

Over the past two years, the restaurant industry has become a chameleon – constantly changing to serve the needs of customers with ever-shifting life situations. Now, as pandemic restrictions wane, diners are returning in droves. Through a combination of exclusive first-party insights and perspectives from restaurant marketing leaders, Waze uncovers several behavioral shifts that will shape the restaurant industry for the long run.

In this on-demand webinar, learn new insights and strategies to help you navigate the road ahead from Head of Industry, Restaurant at Waze, Mike Wilson:

Waze saw navigations to quick-serve and sit-down casual dining restaurants in the first quarter of 2022 increase by 13% YoY.
83% of restaurant industry brand and agency leaders say increasing in-person visits to restaurant locations is a “critical” or “high” priority over the next 12 months