Waze will no longer serve Ads starting September 1, 2023.
We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.
We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.
During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.
Waze Ads Support
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Learn how to use Waze Ads
It’s easy to grow and promote your business with Waze Ads. Learn how to create ad campaigns that help you raise awareness and bring customers to your front door. Our step-by-step videos and guides show you how.
Browse featured Waze support topics
Waze Ads Starter
Edit location information
Take control of your locations and business information in order to tell drivers more about your business.
Creative best practices
Explore the different components of ad creative on Waze designed to help you stand out from the crowd.
Campaign Manager reporting
Learn how to use Campaign Manager reporting tools to measure Waze alongside your other campaigns.