Waze will no longer serve Ads starting September 1, 2023.

We will wind down the current Waze Ads product and advertisers will have the opportunity to keep existing campaigns running through August 31, 2023.

We are already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, we have an alternative solution you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing geo formats across Search, Display, GMail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to Google Support home page. You can also check out our Waze Support Hub if you have any Waze Ads questions.

Waze Ads

Drive the outcomes you care about

The car represents a critical moment of the customer journey. Unlock the unique ability to be with your customers during meaningful in-car moments.

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Become part of your customer's journey

Build awareness

Become top of mind along your customers' routes.

Increase consideration

Reach your customers across meaningful in-car moments.

Grow sales

Promote actions that drive
customers to your business.

Connect insights to results

Get the insights you need to understand the full customer journey. Connect your campaigns to in-store results by measuring the visits* and sales* Waze is driving for you.

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*Based on geographic availability.

Stand out from the crowd

  • Takeover
  • Pins
  • Search

The Takeover is a digital billboard. It is shown when vehicles are at a complete stop to prompt awareness and action at key moments.

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Like a store sign, Pins inform and remind customers that your business is on or near their route.

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Search helps you be top of mind when customers search for businesses like yours on Waze.

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Note: Formats and user interface seen here is for illustrative purposes only.

Showcase your brand

Drive deeper engagement with exclusive first look and custom brand opportunities.* Deliver high impact creative that gets noticed.

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*Only available through a Waze sales representative.

Supercharge your marketing mix

With Waze integrated into your advertising strategy, the car is no longer a digital dark zone. Connect with customers in that critical moment before a purchase decision.

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