As traditional and digital media become more and more synonymous, Waze brings to McDonald's the ability to marry intelligent data and targeting to what would otherwise be broad reaching OOH. The learnings we've captured for our client have provided deeper insight into creative, daytime, geo, and consumer-behavioral performance.
Liz Wood | Media Supervisor, McDonald's, Northern California
Red Roof's partnership with Waze has been a win-win for travelers and Red Roof who have both benefited from this innovation partnership.
Marina MacDonald | Red Roof Inn CMO