Ads on Waze have the power to literally drive consumers to offline stores. In order to accomplish this objective, Adidas started by mapping 59 shops in 20 cities across the country. Adidas then shared a 20% offer discount, giving drivers the option to navigate to the nearest store or save the coupon for later. Special promotions for Wazers made the community feel valued and helped with consumer engagement.
Adidas mapped 59 stores with Branded Pins, making the shops visible to Wazers driving nearby and helping Wazers who wanted to drive there. Adidas also used Takeovers to distribute the promotion coupons, presenting the ads to Wazers when they stopped their rides. Within the ad, the driver could see the promo, obtain the coupon, and save it for later or drive to the nearest Adidas store for an immediate benefit.
The campaign effectiveness was tested with an Ad Recall study, comparing impacted audience versus non-impacted users, resulting in a 295% increase in ad recall.
With this initiative, Adidas drove 6.2K consumers to stores while building brand awareness, proving Waze’s value in different moments of the customer journey.