June 7th - December 31 2015
Chedraui, a popular supermarket chain across Mexico, wanted to deliver their offers strategically to drivers who are tired of being stuck in traffic. The unique ability to measure investment through store navigations made Waze an appealing addition to their local marketing strategy. Chedraui surfaced their locations to drivers with Branded Pins and Start Screen Arrows. Zero-Speed Takeovers, Waze’s highest impact format, helped highlight offers and seasonal promotions.
Chedraui successfully lured drivers away from the road and into their stores by adjusting the CTA based on the location and using clear messaging—20K navigations to 200 stores.
Moving forward, Chedraui plans to pin new store locations on the Waze map to help raise awareness of local stores openings. Chedraui seeks to optimize their always-on strategy by continuing to rotate ad creative that reflects seasonal offerings.