Partnering with Waze to effectively manage MTEs
San Francisco, CA, U.S.A

In 2016, San Francisco kicked off its Waze partnership in a big way: planning and managing Super Bowl 50-related traffic. With more than a million tourists visiting during Super Bowl 50, San Francisco worked with Waze to communicate important road closures and manage congestion during this major traffic event (MTE).


  • Waze alerted more than 600,000 users to the location and timing of road closures, helping drivers better plan their travels and redirecting traffic away from congestion hotspots.
  • By leveraging Waze’s direct communication channel with drivers, San Francisco was able to positively impact traffic flow through the city, an important part of the overall success of the Super Bowl.

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