A big sporting goods store with almost all sporting equipment that you need are available here at affordable prices.
With affordable pricing and good quality products, Decathlon in a way democratises sporting to ordinary people. This helps a nation to increase available pool of sport talents.
In the past people have to pay or invest a large sum of money to afford most of sporting equipment, especially sport like diving, kayaking, cycling etc. As such, sports which requires individual sporting goods were previously accessible to well to do family. Hence limited pool of sport talent for the nation.
Now, not anymore. With Decathlon establishing its store, more people can have access to almost all sporting goods.