How Waze helped drivers in Brazil during a crisis

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How Waze helped drivers in Brazil during a crisis

Postby adriansinger » Tue Jul 10, 2018 6:41 am

Hi everyone,

I'd like to share a story that happened in Brazil last May and underscores the power of Waze's community and what makes it so special.

Background

Over the past year, the Brazilian government has been gradually increasing gas prices to compensate for the reduction of several other taxes. Truck drivers believe these increases negatively impact their business. On May 21st, a group of independent truck drivers initiated a national strike after the government once again increased gas prices.

During the strike, truck drivers blocked highways and the distribution of gas. Four days into the strike, Waze was notified by the Community that the blockings had led to a critical situation:

  • Gas shortage in gas stations and airports - lines of up to 5 hours and diverted flights.
  • Sudden abusive gas price increase of up to 127% (from USD 1.8 to USD 2.7).
  • Food shortage.

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Power of the Community

  • Wazers who were left without any gas were using our SOS feature to request help.
  • Wazers were opening Update Requests to report closed gas stations.

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We got a notification about what was happening by the community (way to go, antigerme!), and immediately were able to activate our Crisis Mode:

  • A Crisis Event was launched.
  • A push notification was sent to ~8M users all over Brazil encouraging them to update gas availability and prices.

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CCP and press coverage

Thanks to the community, we were able to share with our partners the location and details of gas stations with and without gas availability/prices.

Additionally, this campaign caught the eyes of the press, which massively reported about it. See example (in Portuguese).

Results

The community's strong activity has resulted in sharp increases in gas price updates and SOS requests from the app.

As you can see, with community power and Waze's technology, together we can make a difference in the world. Outsmarting life, together ;)
Adrián Singer
Community Manager
LATAM

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Re: How Waze helped drivers in Brazil during a crisis

Postby juanfelipep » Tue Jul 10, 2018 12:54 pm

Congratulations brazilian community. Great job
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Re: How Waze helped drivers in Brazil during a crisis

Postby masrinb » Wed Jul 11, 2018 6:28 am

Good Job!
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Re: How Waze helped drivers in Brazil during a crisis

Postby calandraca » Sun Jul 29, 2018 11:29 pm

Parabens !!! :)
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