Typical, after looking through the forums and not finding an answer I decided to post the question above and then found what could be the answer!
It seems I should be using http://world.waze.com/dashboard
and not the normal www.waze.com
even thou the instructions say it should automatically re-direct me (which it doesn't) so the cause of the issue seems to be the multiple server banks and the re-direct not working (I've check the geo-location of the public IP address with a number of sites and they all are correct in my location, Coventry. UK)