In my opinion, the Waze app already attempts to do everything the Google app does and more, just not as well in some cases. Waze attempts to do POI search, contact search, automated traffic (flow data), manual traffic (social reporting), multi-route calculation, and turn by turn navigation. I don't view Waze as "less is more." It plays in every sandbox that Google's app plays in and then some. There are just some things that Google does better, and other things that Google doesn't do at all. Some things Waze does better. Combining that all into one app is something that I don't feel will add any additional features overall that Waze isn't already trying to do. It will simply improve the shortcomings that exist.