I have noticed a lot of users not be routed directly to an address like in a shopping center or mall it go to a corner not in the parking lot or actual address location. I'm not sure if users understand they can add their own favorites exactly at a location by pressing and holding finger on screen to activate a point of interest, then click to add and name that location and save to favorites.
This works well in shopping centers and malls . In a lot of cases with the directory it give only a point on street were address should be but not in parking lots were actual store is. In other words the directory does not use GPS for locations only address data supplied on map. Maybe someday the directory can use actual GPS data to link address data to a physical location.