Not crazy about this, I would prefer the following:
"Hertz – MSY" either for the one and only or for the counter if separate; and
"Hertz car return – MSY" for the return, tracking the generic "Rental Car Return" language.
If I am alone on thinking that the dichotomy between "Hertz" and "Hertz car return" is not clear enough in a search for "hertz", then I would prefer "Hertz counter" for the former (i.e., your original proposal).
"Hertz – MSY" either for the one and only or for the counter if separate; and
"Hertz car return – MSY" for the return, tracking the generic "Rental Car Return" language.
If I am alone on thinking that the dichotomy between "Hertz" and "Hertz car return" is not clear enough in a search for "hertz", then I would prefer "Hertz counter" for the former (i.e., your original proposal).
Re: [New Page] Places/Airport