In the latest version of WAZE I noticed that I'm seeing icons on the screen for "Vons" and certain other firms. This is not equal opportunity (for example, showing all markets along my route), so I'm guessing it's paid advertising, and there's no obvious way to disable it. This is just screen clutter.
Today for the first time, while driving home, WAZE did something much MORE disturbing, which was to display a giant red popup covering half the screen for "ABC Toy Pickup" in a town (Woodland Hills) about 20 miles from me and on the other side of the Santa Monica mountains (and probably 2 hours away in the evening traffic). Since this is outside the radius I've configured in settings and has nothing whatsoever to do with navigation or traffic, and in fact is a distraction while driving (anything big and red appearing on the screen immediately draws your attention from the roadway), I don't understand why WAZE thinks this is a good idea. The app will quickly become unusable if WAZE goes further down this path.