If you take a look at my post here, Costco doesn't sell their brand of gas, they buy from whoever is the cheapest at the time to fulfill their order. http://www.waze.com/forum/viewtopic.php?f=129&t=46378&start=20#p418186russblau wrote:I don't dispute anything you say, but you're missing the point. A "brand" is a mark or name used to identify a product to prospective purchasers. In simple terms, it is whatever the sign above the gas pumps says. It has nothing to do with who makes what, only who is selling it. If the gas station says it is selling Costco Gas, then Costco is the brand of its gas. If a gas station says it is selling Acme Gas ("preferred by 4 out of 5 coyotes"), then that is its brand. Whether the company owns any refineries or tanker trucks is no more relevant than whether the crude oil came from Saudi Arabia, Venezuela, or Texas.AlanOfTheBerg wrote:Costco is a store name. I do not believe it owns any refineries. It purchases gas from another company. Kirkland is also a pseudo- brand name, IMO. They just buy someone else's stuff and put their name on it. Costco makes nothing. Except cash.
To be a Phillips 66/Circle K brand, or Conoco/7-Eleven brand station (be it Bob's 66, or Sharon's Conoco), they buy fuel from the distributors, but in filling that order, they add their additives and detergents to their specification to the base octane to meet their standards in order to sell it as their fuel brand. So name's are important in some cases for finding the station.
There is a Cenex station here in my local town, C & H, that is their name, they sell Cenex branded fuels. Or there is a Kicks 66 station, they sell Phillips branded fuels, but their name is Kicks 66. I guess I am lost in this debate over name/brand...except for Costco in my research last night
Wal-Mart sells fuel, but their stations are Murphy stations in this region. To sell a brand of fuel and franchise as a certain type of station, Shell, Conoco, etc, the franchiser adheres to the company's policy of what is in their fuel they sell. It is then the distributor that makes sure they get the order right, because it is all coming from the same tank, just different flavorings added.