This should by for optional use and provide the user the option to voice record a brief 30 sec to 1 minute message for why they are traveling to a destination. Examples: Sales rep visiting a location could set s voice prompt that plays upon arrival with their message playback like: who the receptionist is, where they were recommended to park, who they will be meeting with etc..., Example 2: Taking kids to a birthday party message could be left to remind driver of the parents' names, special instructions or reminders. Example 3: running a number of stops and being able to be reminded upon arriving "Don;t forget the prescription" or some other task that can be sometimes overlooked. I believe this is a feature that can be easily incorporated into the app with minimal impact to the current functionality but could be very helpful to those on the go or those that experience senior moments from time to time. Technology that doesn't just tell you where to go but that can also tell you why you are going there. This idea can make for a funny meme, but I think it can make for a better app. I love using Waze and only want it to be better. Thank you for your consideration.