I agree with “Parking - Starbucks (customers only)”. This brings one-lot-one-business naming closer in line with other types of lots, and will go very far to avoid polluting search results.
I do not agree with “Parking - Macy’s - Big Hill Shopping Center”. In the case of “Macy’s Lot - Big Hill Shopping Center”, “Macy’s” is referring to the location of the lot relative to the shopping center, which is what the lot serves.
–
In short, the name of every parking lot should fit a particular framework (ignoring the placement of restrictions for the moment):
[Parking descriptor] - [Business served]
The framework is not recursive. In other words, there is only one business served in any lot name, and the rest of the name is the descriptor. The descriptor can be:
- completely generic (“Parking - Starbucks”) for single-business-single-lot;
- purpose descriptive (“Customer Parking - Office Depot” and “Employee Parking - Office Depot”; “Visitor Parking - LSU Eunice”; “Employee Parking - MSY” [airport]) where there is only one lot of the type;
- location descriptive (“Southeast Lot - Big Hill Shopping Center”, “Macy’s Lot - Big Hill Shopping Center”, “Grand Blvd Lot - Big Hill Shopping Center”, “Target Garage - Big Hill Shopping Center”, “Dillard’s South Lot - Big Hill Shopping Center”, “North Lot - Offices at Buildingtown Plaza”, etc.) where more than one lot serve the same purpose for the same place; or
- named (“Garage 2A - Mercedes-Benz Superdome”, “Credit Card Lot - MSY”) where the lot is given an official name.
But there is one common thread: the first element is a description of the lot by purpose, location, or just generically; and the second element is the associated business.
No sub-elements, no recursion, no Inception. We don’t have to go deeper.
The current wiki guidance fits within this framework with the exception of “Starbucks Parking”, which should instead be written, “Parking - Starbucks”.
–
edited to add
The specific case of shopping center parking, particularly the “location descriptive” group above, is where the “recursion” problem can arise, the temptation to name a lot “Parking - Macy’s - Big Hill Shopping Center”. But this naming scheme leads to a disparate result, as many if not most malls will not sensibly be able to name every lot or garage after an anchor store. You’ll see “Macy’s Lot - Big Hill Shopping Center” next to “Southeast Lot - Big Hill Shopping Center” and “Grand Blvd Lot - Big Hill Shopping Center”. Introducing another hyphen, reversing the words, and replacing “lot” with “parking” will serve to be more confusing.
Further, to broach the subject of where to place ([restrictions]), “Macy’s Parking (customers only) - Big Hill Shopping Center” (and “Parking - Macy’s (customers only) - Big Hill Shopping Center”) give the false impression that the parking lot is limited to Macy’s customers only, when in reality you can park there and go anywhere in the mall. Though there is concern with space, restrictions might belong at the end of the string in some cases. Or do we say that Americans understand how customer parking works and we just leave such generic restrictions as “customers only” (the norm for the USA) off? Public parking is the exception, not the rule.