Starting U-comm

Hey All,

We wanted to inform you that we will start with the user communication today in all languages.
As some of you already saw from the translation doc, these are the 3 assets:

:arrow: Encouragement Message: One time in a user lifetime
:arrow: Takeover: Once everyday till they will add the vignette (Timeframe 2weeks/1 month)
:arrow: Push Notification: Only if the user selected the ‘Remind me Later’ option from takeover

If you guys see any issue with one of the assets, graphic and translation please let us know so we can fix it, please explain the issue and attach a screenshot of the problem.

Thank you,
Ruben&Hezi

1 Like

What if they won’t add vignette? Will you bug them everyday?

Hey All,

Just a short update about the results after we started the user communication.
We currently have more than 100K users that added one of the passes in one of the 10 countries.

The conversion rate for the user that received the Pop up or Takeover and decided to add the passes looks good.
Being a Sunday is a really good occasion for you to followup on the main message you shared on social media and remember to add the passes if they didn’t do it already.

We will keep monitoring the data and keep you posted.

Thanks,
R&H

People are complaining, that notifications and popups don’t stop. Can you decrease amount, if person ignores it? One per day max?

The following is the rule on how we send the messages, so it sounds weird.

The only think that they should keep receiving if the did not add the Vignette is the takeover.

Can you ask them for more info?

Could you specify what is the meaning of Timeframe 2weeks/1 month?
Also, is it wise to repeat every day, that he does not have a vignette, if he has not added it?

I am receiving a question to add vignette every day, several times… and I have ALREADY added it… I think users won’t like this.

Just a wild guess but did you recently (last 90 days) drive on any vignette roads in another country? Or only vignette roads in Latvia and nowhere else?

Only Latvia, I think.

1 Like