The Waze Ads platform is being fully integrated into the Google Ads PMax campaign platform. This means that ad pins will soon return to the map, offering drivers relevant suggestions and the ability to add a stop to their trip.
Ad pins will be matched to Waze places that are linked to Google Places in the WME. This matching process is passive, unlike the old ad platform which took over Waze place pins and sometimes caused issues with place quality.
We do not expect the new ad pins to have any impact on Waze places in the WME. Regardless, we will explore ways for you to share feedback should there be issues with the ad pins.
Implementation plan
The new ad infrastructure is expected to be launched to a limited number of Beta users in the US starting in September, and we will announce on Beta Discuss as soon as it is live in beta, so stay tuned for more updates! Initial testing is scheduled for 1 week, followed by a limited release to Production if everything goes as planned. We do not have an ETA yet on when ads will be activated for other countries, but we will do our best to inform you once we have a better understanding of the timeline.
Note: the initial phases will be US-only for iOS and Android, not for car platforms.